modified Stroop effect experiment exploring the interference between automatic and controlled processes.

The implication that humans select a small amount of information to focus on suggests that humans do not consciously perceive all of the surrounding stimuli. Stimuli causes the senses to react and the receptors activate causing neurons to fire, yet somewhere along the line, the information disappears (Edgar, 2007). Questions arise of how is it that people are not capable of processing everything? There is an infinite amount of information surrounding people yet their brain is only of a finite size (Edgar, 2007). Kahneman (as cited in Edgar,2007) supports the notion that humans cannot process everything by means of using a hypothetical construct, known as the limited-capacity central processor and it is located within the brain. Its purpose is to analyse incoming information and integrate it with memorised information (Edgar, 2007). According to this theory, if a person is attempting seve…(short extract)

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