+1 862 207 3288 Rewinding back to the past in the UK, people lived in an industrial society where they were categorized in class divisions according to what they did for a living. Their identities were reflected through their occupations rather than their use of goods and services (Hetherington, 2009, p.3). But with the arrival and opening of large department stores, people became seduced by the wide range of luxurious stock available for them to look through and to discover and create their own lifestyle. Indeed, this is where shopping first became recreational and an important part of social activity (Hetherington, 2009, p.39). In contemporary UK today, people define themselves by the material things they consume and possess since they are now living in a consumer society. Consumer society is a label used to refer to a society which is defined as much by how and what people purchase and use as by w…(short extract)
