Scavenger Hunt

Is the product an entirely new product, also known as red ocean or radical technology products, or is it a product extension or duplicated product, also known as blue ocean and safe products. Was there any advertising hype created prior to product launch, if so, why type was it? What type of advertising strategy has the business undertaken for the new product? Who is the target market? Do you think the advertising strategy is aligned with the target market? Do you think this product will be a success or a failure. Provide any other information that you think is important about your particular product and marketing launch.

Link: http://www.youtube.com/watch?v=0BXGh0EYJtE .

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