RESOURCE BASED ANALYSIS ON A COMPANY (MANAGING CAPABILITIES)
I. Introduction to the Resource Based Analysis of EASYJET Brand
II. Evaluation of Resource Based View and How it aids Competitive Advantage?
III. Evaluation of EASYJET Brand – Internal Resources and Capabilities
IV. Application of VRIN Concept to the EASYJET Brand
V. Evaluation and Application of Dynamic Capabilities and Core Competencies to the EASYJET Brand
VI. Application and Evaluation of Value Chain Analysis on EASYJET Brand
VII. Evaluation of EASYJET Brand External Environment and Competitor Comparison
VIII. Evaluation of Industry and Historical Benchmarking, Including Financial Analysis of EASYJET Brand and a main competitor [RYANAIR].
IX. Conclusion and Recommendations for EASYJET Brand to sustain Competitive Advantage
X. Bibliography [Harvard Style]
Appendix 1: VRIN Definitions – synthesized by the author
Appendix 2: Summary of RBV Critiques
Appendix 3: Product Portfolio – summarized by the author
MODULE TITLE: Managing Capability
TITLE OF ASSESSMENT: Resource Based Analysis
You are to undertake a Resource Based Analysis of an organisation with which you are familiar. As part of this analysis you should use appropriate tools and frameworks to identify and evaluate the extent to which your chosen organisation has a sustainable competitive advantage.
All assignments should:
? Explain and assess the importance of capabilities and how they contribute to the competitive advantage of the organisation.
? Identify and analyse your selected organisation?s resources and capabilities.
? Use a variety of tools and frameworks to evaluate strategic capability (Value Chains, Balanced Scorecard, Benchmarking, Ratio analysis, VRIN)
Word Limit: 3000 Words + Appendices
All assignments must be fully referenced
1) USE UK ENGLISH STYLE LANGUAGE
2) USE APPENDICES IN THE ASSIGNMENT
3) REFERENCES MOSTLY FROM UK WEBSITES
4) USE SOME REFERENCES FROM THE RECOMMENDED TEXTBOOKS FROM THE UPLOADED DOCUMENTS
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