public relation

You have been fortunate to get public internship for summer working with Marissa and the public relations agency handling the Microsoft

account. Marissa wants to do something this summer as a social marketing project. Your first assignment is to think about various

social marketing projects that Microsoft might be involved with and to look at what publics and communication tools might be used.

Answer the following questions :
1) What social projects would fit best Microsoft in its northwestern United State location? Provide three ideas.
2) Who might be Microsoft’s key external publics for one of these projects?
3)what media would you want to use in these project?
4)What other communication tools might work well?

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