principles of marketing

principles of marketing

Principles of Marketing

Directions:
a.    Using the following “Tracking Chart,” analyze at least 25 advertisements.
b.    You must include a variety of advertisements, representing a mix of the times of the day, type

of product, target market, type of media outlet, type of message, as well as the primary marketing

tactic.
c.    Your one page summary should address the following questions:
1.    Summarize your experience maintain this tracking chart.  What were some of the highlights?

Did you encounter any challenges?
2.    What is your perspective on the role of advertising in our society?
3.    What were some of the interesting trends or facts you discovered during the data collection

process?
4.    Briefly discuss the skills needed by marketers.  More specifically, discuss your thoughts on

creativity and on analytical ability in the management of marketing advertising?

Tracking Chart
Ad
#    Date    Approx. Time    Product    Target Market    Message    Media Source    Primary

Tactic    Interesting Fact/Comments
1
2
3
4
5
6
Ad
#    Date    Approx. Time    Product    Target Market    Message    Media Source    Primary

Tactic    Interesting Fact/Comments

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