Largest Minority Group in the US

Largest Minority Group in the US. African Americans

Largest Minority Group in the US . African Americans have a total number in the US of 45.7 million, 13.5 percent of the total US population (US Census Bureau 2016, p.3). The growth rate of African Americans according to the population project (2014) is 0.9 percent, and the average household size is 2.57 persons. According to the 2016 census report, the average age is 33 years, while 19.7 percent have college degrees (Colby and Ortman 2017, p.3). The US Census Bureau about Income and Poverty shows that the median income for African Americans $35,398. Besides, the report shows that according to the state distribution of black people, New York has the most significant pollution, while Texas has the most substantial numeric increase of 88000.


Minority Group in the US
Largest Minority Group in the US

However, the Columbia District had the highest African Americans percentage. Chicago is the leading county with the largest African American population, while Texas (Harris) had the most significant increase of blacks. Holmes County has the highest percentage of African Americans in the US. According to new media metric releases (2017), blacks have higher than the average purchase in brands such as luxury technology, cars, feminine necessity, Nike, Lexus and Google Search (Gates 2017, p.10). The specific products which have higher than average usage are Lexus, Google Search, Google, and Mercedes Benz, I-Pod, iPhone, Nike and Microsoft products. Also, they have strong attachments for media properties which include social networking sites like Facebook, My Space, videos and texts on marketing devices, Netflix and Twitter.

Largest Minority Group in the US, African Americans. Rationale

Largest Minority Group in the US. The analysis shows that African Americans have a more emotional attachment to brands and media. Marketers should factor in their strategies for the increasing population of blacks by considering emotional attachments for brands, effects of media engagements as well as the value for media properties. The overall passion of brands such as luxury technology, cars and the feminine necessity by blacks should be a wakeup call for markets to effectively strategize their brands from the perspective of consumer diversity, particularly during priorities for budget and spending.

Largest Minority Group in the US. Asian Americans

Largest Minority Group in the US. According to 2016 population estimates, the estimated number of Asians is 21.4 million, 5.6 percent of the total United States population. The Asian Americans growth rate is 3 percent, while the household size is 3.07. According to the community survey (2016), the Asians’ average age is 36, and 52.3 percent of the Asians have a college degree. The household average income is $80720. The Asian Americans are significantly urbanized, with over three-quarters living in metropolitan areas. The Greater Los Angeles, San Francisco Bay, and New York areas have the highest Asian American populations. Also, the population is more expensive in coastal cities such as San Diego which has the most significant Asian Americans in proportion. According to the 2016 Census Estimates, approximately 75 percent of Asians stay in California, Texas, New Jersey, New York, Washington, Florida, Hawaii, Virginia, Illinois, and Pennsylvania. Asian Americans have higher purchasing power for grocery, Automobile brands such as Japanese brands such as Honda and Toyota, clothing, housing and insurance (US Census Bureau 2018). The specific products which Asians prefer grocery products, automobile, housing, retail, education, and financial. The report shows that Asians prefer online marketing as media for making purchasing decisions.

Largest Minority Group in the US. Rationale

Largest Minority Group in the US. Asian American market can be explored by understanding the consumer habits and their purchasing power. The analysis shows that Asians spend more than average in housing, grocery, retail, financial, automobile and education products. The best way for wealthy Asians is through online media, which is the most efficient and cost-effective approach to launch campaigns for marketing. Besides, it is important to familiarize them with the markets, especially at home ground in order to gain market share by using in-language communication.

Largest Minority Group in the US. Hispanic Americans

Largest Minority Group in the US. According to Census Bureau report (2016), the Hispanic American population is 57.6 million, 17.8 percent of the US population. The growth rate is 2 percent, and the average household size is 2.54, while the average age is 28 years. 14.8 percent of Hispanic Americans have a college degree, and the median income is $45150. 10.7 million of Hispanic Americans are in Texas while 54.5 percent live in Florida, Texas, and California. California State has the highest number (15.2 million) of Hispanic Americans, and Los Angeles County has the most significant number of Hispanic Americans at 4.9 million. Hair care (43%), private labels, baby products, beauty and health brands have higher than average purchase. The specific products are dried vegetables and grains, baby food, shortening oil, hair care, and women’s fragrances. The top media for marketing is targeting audiences using both English and Spanish languages, billboards, online media, and retail shopping (Steele 2017, p.13).

Largest Minority Group in the US. Rationale

The best way to target the Hispanic Americans is to evaluate and use the changing culture. This means marketers should move away from language-based to cultural values marketing that characterizes the Hispanic Americans majority. The growing number of consumers should be recognized, and businesses should be able to bridge the language gap through the incorporation of both in marketing strategies. The rapid growth in Hispanic culture is the driving force in the industry and companies should effectively target the audience by creating strategies and marketing information designed for their targeted audience.

Largest Minority Group in the US. References

Colby, S.L. and Ortman, J.M., 2017. Projections of the size and composition of the US population: 2014 to 2060: Population estimates and projections.

Gates, G.J., 2017. LGBT data collection amid social and demographic shifts of the US LGBT community, p.10.

Steele, H., 2017. Forging the Link: Hispanic community’s impact on US businesses. Marriott Student Review1(3), p.13.

US Census Bureau, (2016). Facts for Features: Black (African-American) History Month. US Department of Commerce.

US Census Bureau, (2018). Asian-American and Pacific Islander Heritage. US Department of Commerce.



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