disruptive innovation is neither sudden nor surprising

disruptive innovation is neither sudden nor surprising
As you prepare for this Discussion, consider how innovation strategies can fail if there is a disconnect between what the company wants to achieve and what it is capable of achieving. As described in this week’s resources, sometimes this disconnect arises due to a lacking appreciation for the organisation’s own strengths and weaknesses.

? Provide an example of a case in which there is a ‘disconnect’ between a company’s goal or mission and its innovation.
? How can an innovation strategy process prevent this disconnect?
? How can you apply a ‘reality check’ on the viability of an innovation strategy? Give examples.
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