disruptive innovation is neither sudden nor surprising | Custom PHD Thesis

disruptive innovation is neither sudden nor surprising

19th-Century Ideas
April 30, 2014
Relationship marketing for Yoox
April 30, 2014

disruptive innovation is neither sudden nor surprising
As you prepare for this Discussion, consider how innovation strategies can fail if there is a disconnect between what the company wants to achieve and what it is capable of achieving. As described in this week’s resources, sometimes this disconnect arises due to a lacking appreciation for the organisation’s own strengths and weaknesses.

 

? Provide an example of a case in which there is a ‘disconnect’ between a company’s goal or mission and its innovation.
? How can an innovation strategy process prevent this disconnect?
? How can you apply a ‘reality check’ on the viability of an innovation strategy? Give examples.
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