Development of Smartphone Application (by CVS) that will allow patients to receive care

CVS Health Corporation-CVS has developed MinuteClinics which allow people to be seen in a short amount of time for minor things. Our

idea is that they could also develop a phone application that allows diagnosis of minor illness such as doctors on demand

(http://www.doctorondemand.com/)

The aim of the project is to develop a smart phone application that will allow patient to interact and be diagnosed by video call

conference. In addition, the market will be determined by psychographics characteristics. The marketing plan should identify target

market for people who strive for efficiency, convenience and utilize technology. Also, the paper is a marketing for a SERVICE. Prepare

a marketing plan for the service (application as discussed).

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