Business

You are a service based business looking to drive sales and leads through a website enabling users access to documents as well as

making use of some on-line tools to analyse their current business operations.
The business is finding it hard to gain traction with the website and have engaged an external organisation to undertake an analysis of

the website and identify key recommendations across all aspects of driving traffic that can be used to grow the business.
You are acting as the external organization and your role is to prepare an analysis of the current website and also the competitors to

identify opportunities that can be used to improve position and drive traffic.
When answering the question make good use of best practice and also visuals to show your thoughts in practice.

On-line tool must be used by https://www.semrush.com/
log in account email:1506423286@qq.com
password;a123456

COMPANY : VITA COCO. WEBSITE: http://vitacoco.com/
Contents
 Executive summary
 introduction (COMPANY AND MARKET)
 current business operation ( must use on-line tool www.semrush.com to analyse)
 Segmentation and targeting customers
 Competitors analysis ( must use on-line tool www.semrush.com to analyse)
1. list main competitors
2.briefly analyse the current business operation and website of competitors
3.keywords on search engine optimization for competitors(SEO)
4.comparison with competitors – your role is to prepare an analysis of the current website and also the competitors to identify

opportunities that can be used to improve position and drive traffic

 Revenue modle
 SWOT analysis
 business strategy use on-line tool www.semrush.com to analyse
(1) SEARCH ENGINE OPTIMISATION – SEO
(2) Social media marketing
(3) Email marketing
(4) offline community promotion
(5) …..
(6) …..
 recommendation and future improvement – how to improve vita coco website and another future improvements
 conclusion
 reference
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