ASK 7: APPLYING SEMIOTICS

Word length: 750 words

Select a recent advert, either in print or broadcasting form (must have been produced in 2015) and explain how it arrives at its

mythical meaning, understood in the Barthesian sense. In order to do this, you’ll need to think about how the advert works at the

level of denotation and connotation; and how the specificity of audience reception frames such a reading.

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