Analyzing a Product Line
In this research paper assignment, you will select a line of products and speculate as to how they were developed, clearly identifying the different price points.
Select a product line that has a wide range of options and variety.
Describe the current product line and make adjustments.
First, make a list that describes the current product line, including specific features and price for each product.
After making your list, put yourself in the role of a newly hired Chief Marketing Officer (CMO) of the company. Imagine that as a new hire one of your first tasks is to review your existing product lines.
Do you think that the current pricing strategy for the product line is sound? Why or why not?
What gaps or redundancies do you see in your product and pricing range? What are your ideas to fill or fix them? What might you gain or lose by adjusting your product and pricing line?
Prepare your research paper.
Be sure to include specific analysis for your selected product and pricing line based on Step 2. It is not sufficient to simply have a list of products and prices—you must show critical thinking and evaluation skills.
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