An investigation into the consumer behavior of international students in tourism in uk
(1) What are the main motives for international students travelling with the UK
(2) To what extent does social media affect Chinese international students choice of destination
(3) To what extent does commercial advertisement impact Chinese international students choice of destination
(4) The marketing implication for government bodies and travel companies within the country
With reference to the research objectives, research hypothesis are stated as follows:
H1: Social media is positively related to customer choice of destination.
H2: Commercial advertisement is positively related to consumer choice of destination
this should include the questionnaires and data analysis
the questionnaires should related to the SERVQUL model!!!
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