An investigation into the consumer behavior of international students in

An investigation into the consumer behavior of international students in tourism in uk

 

Research Objectives:
(1) What are the main motives for international students travelling with the UK
(2) To what extent does social media affect Chinese international students choice of destination
(3) To what extent does commercial advertisement impact Chinese international students choice of destination
(4) The marketing implication for government bodies and travel companies within the country

With reference to the research objectives, research hypothesis are stated as follows:
Research Hypothesis
H1: Social media is positively related to customer choice of destination.
H2: Commercial advertisement is positively related to consumer choice of destination

 

this should include the questionnaires and data analysis
the questionnaires should related to the SERVQUL model!!!
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