+1 862 207 3288 Abstract
The purpose of this experiment was measuring the extent of the interference of automatic processing when performing a task. Twenty participants were required to look at coloured words and to focus on the ink colour, discounting the actual meaning. The results demonstrated that participants took longer to name the ink colours in a list of colour-related words, where ink and meanings were mismatched, than they did with a list of neutral words. The significant difference between the two conditions showed that automatic processing interfered with controlled processing. This confirmed the Stroop effect, suggesting that attention can be switched unconsciously if the information is meaningful, as demonstrated by previous research in this area.
Introduction
Daily life involves being in contact with a large amount of information; however, not all of these data are processed. It is …(short extract)
