Students will read the Airtran Airways, Inc. case and prepare the following:

EFE matrix. Give a brief (50-100 words) interpretation of your results within the space provided in the excel file.
IFE matrix. Give a brief (50-100 words) interpretation of your results in the space provided in the excel file.
Competitive Profile Matrix (CPM) Give a brief interpretation (50-100 words) of your results in the space provided in the excel file.
Financial ratio analysis. Complete the template provided by overwriting the financial data and ensuring that all ratios calculate correctly. Identify two or three of the most important ratios for the airline industry and for Airtran, as well as any positive or negative trends that are brought to light by reviewing Airtran’s financial ratios.
As noted, an excel template is provided to simplify your preparation of the matrices. Case analysis is NOT required. The aim of this exercise is for students to:

become comfortable identifying key internal and external factors,
use the analytical tools to quantify the importance of those key factors, using information and intuition, and
analyze the outcome of the tools. This analysis is to become the basis for strategy formulation, which we will do beginning in week 3 of this course.