+1 862 207 3288 sONY
Answer these questions from the book Consumer Behavior & Marketing Strategy Ninth Edition 1. Identify and discuss
some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings
were developed and how they influence consumers behavior( and affect and cognition). What is the role of marketing
strategies in creating and maintaining ( or modifying) these cultural meaning?
2. It is often stated that the world is becoming smaller because today people can communicate relatively easily
across time and distance. Discuss weather that has been beneficial for Sony. What are some marketing challenges it
presents?
3. What do you think about Sony’s tradition of region- specific or nation-specific marketing? Would Sony be better
served by working to create a more uniform global image?
