Marketting

You are a Brand Manager
You are required to develop an integrated Marketing Communication campaign for the period July 2015 to June 2016 .The brand is marketed by the local subsidiary of a multinational company operating in the region where you studying .You may choose the type of brand from the following :
Fast modving consumer Goods(Recommended due to extensive data availability from e.g.Mintel)
Bank
Building Contractor
Fashion clothing retailer
Fast food retailer
Smart mobile phone manufacturer.
Tablet computer manufacturer.
You are required to produce the following:
1. Produce a marketing communications plans for an international brand marketed in Malaysia .it should contain marketing communication objectives, Strategy and executional activities for your chosen brand during a 12month period and be presented as follows :
a) Conduct a marketing audit for your brand with particular focus on the communications activities of your brand and its primary competitor(s)
b) Identify the target market (clear statement of the profile of the target customer/consumer) for your brand and its competitors
c)Set overall objectives and strategy for your brand’s 12month campaign and an objective and strategy for each of the three marketing communications elements (message content, media and communications tools)which must form the basis of your campaign . Each objective will be SMART, each strategy will be consistent with its objective and appropriate theories and models.
d) Demonstrate how the marketing communication elements will work together to form an integrated marketing communications strategy.
e) Budget in the form of a Gantt chart indicating when all the activities will take place (chart showing the individual activities start and end date and overlap and the costs of each item.
(word count for the plan—2,500)
2). Analyse the advertising of your chosen brand in Malaysia and the same brand in another country of your choice .Reflect on the extent to which the advertising is standardized or adapted to meet local market conditions. (word count for the reflection—500)
All in 3000 words

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