marketing

Many companies, including giant brands like Merck, JCPenney, Hersheys, Firestone, GAP, Exxon and Tylenol have all endured PR crises (they are in “good” company, or rather bad PR company with many, many others) over the years.

Find a PR crisis to share with the class (must be a company PR crisis).
Explain what and when it happened, indicate the company’s course of action following the crisis, evaluate the effectiveness of the response (or lack thereof), and specify the short and/or long-term effects to the brand, if any.
This assignment is ripe for a lot of research, so please remember to source your work.