Introduction
The purpose of this report is to prove that Izzys Ice, a diabetic (or sugar-free) ice cream shop would be successful were it to open in the United Arab Emirates. The interest in a diabetic ice cream shop will be proven through secondary research on diabetes, diabetes in the UAE, and other successful sugar-free ice cream ventures. There will also be primary research provided analysed results further confirming the interest and potential for such an ice cream shop to be successfully opened in the United Arab Emirates. This report also aims to prove the seriousness of the current diabetes epidemic in the UAE and provide statistics as proof.
Literature Review
There are two types of diabetes, in type 1 diabetes cases the body can no longer make insulin as the bodys own immune system has destroyed the cells used to make insulin. The cause for type 1 diabetes is not comp…(short extract)

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