Executive Summary of the Marketing Plan

 

write the Executive Summary for my Marketing Plan( HidrateMe bottle). Please look up the example paper the BareMinerals cosmetic, it’s the best example and I want the similar one like this. The Executive Summary requirement is on the Marketing Outline. It should contains the main issue the brand and product is facing, over strategies, action proposed, and budget. If you take a look my HidrateMe plan, you would find the main issue on the ISSUE ANALYSIS section, and you would find the overall strategies on the Action Plans section, my plan haven’t got the budget number yet, but you could brief on the budget once I got the number I will fill it in. My plan( HydrateMe) just missing the Executive Summary I need you to finish it. Please refer the example paper, it give you the idea how a best Executive Summary looks like. All information you need to put on the Executive Summary are all in my plan. read it through, and do the Executive Summary. The Executive Summary is the first page the reader gonna read, so make it looks nice.

The following is the Executive Summary outline.
The purpose of the executive summary is to provide a concise argument for why the actions you propose in the marketing plan are necessary and why the requested budget is needed. In short, you are trying to sell your ideas to the reader, who may be the CEO of the company or a member of the board. This reader does not have much time to read reports, so it is important that the executive summary conveys the main issues in one or at the most two pages. Your summary should consist of three short sections that will describe 1) the main issues that the brand, or company, is facing, 2) the overall strategies and specific actions you propose, and 3) your budget request and expected results.

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