electronic Arts in 2002
you should answer the question that related to the case study :
the answer should be:
?? Shows your Understanding
?? Critical Thinking & Reflection
?? The more you reflect on the issues and give your considered views, the better will be your marks
?? I do not want a blow by blow account of what happened.
?? YOUR views – not those of others etc (No Right Answer)
the Qestions are :
1: How should EA think about the platform development decisions it faces?
2: How has the Internet affected the video game industry? Why?
3: In 2002, what should EA’s corporate strategy be for the next 5 years? Why? How should it execute this strategy?

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