BUSINESS

1. Understand various implications associated with marketing channels and partnerships
2. Promote “big picture” thinking, e.g. seeing the entire forest, not just the trees.
3. Apply your creativity, problem solving, and analytical skills
4. Be a world-citizen
Your tasks: In order to achieve those aforementioned objectives, you are required to:
1. Watch the videos, “The Story of Stuff” http://www.youtube.com/watch?v=9GorqroigqM
and “Addicted to Cheap Shopping” (from Black Board link)
2. “The Story of Stuff” clearly notes the entire chain of marketing channels from the point
of sourcing to the point of consumption. They are (a) extraction, (b) production, (c)
distribution, (d) consumption, (e) disposal.
3. Select one out of five points of investigation: (a) extraction, (b) production, (c)
distribution, (d) consumption, (e) disposal.
4. Identify all the problems arise from that selected point. Each problem listed must have
the source cited.
5. Identify all the potential solutions for those problems of that selected point. Each solution
listed must have the source cited.
6. Describe your past contributions to the problems or solutions. There is no right or
wrong answer for this question.