ZARA Strategic Review Report

1) Undertake an Resource Based View on ZARA/Inditex focusing only on the core organizational capabilities, which gave ZARA competitive cost advantage in the Market! This should be around 700 Words. Please don’t describe the theory, it can be straightforward saying you are using this.

2)
a) Identify the business level strategy of Zara (Please link this from the previous question in a short paragraph) 2. That is either cost leadership. Of course you will need to reference all concepts such as “Porter, 1985”.

b) Identify the corporate level strategies. These could be growth: e.g. market penetration, market development, product development, vertical/horizontal integration, related/unrelated diversification. Here you can use the Ansoff’s matrix/directional policy table (it is essentially the same). Of course there are turnaround corporate strategies (e.g. downsizing, liquidation, divesture etc) and stability strategies ( no-change strategy, pause, etc)
So in a) and b) you can identify/record plenty of strategies but please use the terminology and reference properly every concept.
c) Suggest strategies: Either you can suggest sustaining the existing ones, or developing the existing ones, or developing new.
d) Choose two (advisable)-three (max) strategies to evaluate them according to certain criteria. These can be:
– suitability – acceptability – feasibility, that is SAF (highly recommended, simple and straightforward) or -STAIR model
e) Finally, you will need to say a few words about the implementation techniques/modes of those suggested strategies. Examples of implementation modes: licensing, franchising, merger/acquisition, joint venture, direct investment/wholly owned subsidiary. Remember, these are ways of implementing strategies – they are not strategies themselves. You can also combine this part with part d) if you want.
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