Which brands do you think deliver added value to their customers

Which brands do you think deliver added value to their customers
• Which brands do you think deliver added value to their customers? Give at least one example and explain why?
• Added value can be delivered through customer participation, customisation and relationships (pp 389-395 textbook). Which brands do you think add value through these means? Are certain brands more effective at this than others? Why?
• Excluding customer participation, customisation and relationships are there any other ways in which you think brands can to add value? Which brands do you think add value in the ways you have identified?
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