+1 862 207 3288 tricomponent attitude model
Paper instructions:
Respond to each of the following with at least 150 words each. Separate each response so I know which goes with which one.
1. The tricomponent attitude model essentially explains the inner components of consumer attitudes and evaluates how these attitudes are formed. One of the three components (hence the name) is the cognitive component. In this point of the process consumers are developing an opinion to the product/service which will be based on any knowledge or perceptions which have already been established through previous experiences. This process of thought will begin formation of attitude toward the object. In the case of Disneyland, most Americans will have some knowledge or perception of the place, even if they’ve never seen it in person. Most people will have seen commercials and may have heard stories from friends which portray Disneyland as a fun, family friendly place in which fond memories are made. Thus, generally consumers will have associated a positive attitude toward Disneyland. (Some people may associate the theme park with extreme monetary expense or other such negatives, and those individuals may not find the same positive attitude toward Disneyland).
The second of the three components is the affective component. This component in the attitude formation process links the consumer’s emotions to the product or brand. Generally, the emotions will be either in the favorable category, or the unfavorable category. The emotion which is correlated may or may not have anything to do with the product itself. For example, as children my siblings and I were always treated to ice cream after winning a sporting event. The positive attitude which I held from the win may have transferred into an association with ice cream. Even if the ice cream was not the best, my attitude was positive each time I had the ice cream. Another correlation may be made when the product/brand results in something which created a positive attitude. For example, Women may prefer certain brands of makeup because they feel the final outcome is better than when they use other brands. Feeling the confidence and positivity each time the preferred makeup brand is used will create positive attitudes toward the product. Going back to Disneyland, it’s possible, and not uncommon, for children and adults to associate a positive attitude with the park due to the emotional nature of the experiences to be had there. Children and adults who get to see their favorite Disney characters come to life, get to travel through the scenes of their favorite movies, and enjoy delicious treats while doing it will probably feel very positive emotions as a result, and associate those emotions to Disneyland directly.
The third and final component of the tricomponent attitude model is the conative component. This section pertains to what action the consumer will take as a result of their attitude toward the product/brand. This can be observed as the consumer’s aim in purchasing (or not purchasing) the product or brand. Will the consumer purchase Disneyland passes? If the attitude of the consumer is positive, then there is higher likelihood of consumer-purchase.
2. Explain a person’s attitude toward visiting Disney World in terms of the tri-component attitude model.
The tri-component attitude model is broke into three different aspects. They would be affective component, conative component, and cognitive component. The tri-component model helps one understands the attitudes, feelings, and thoughts of the consumers to help better what they need or already have.
The affective attitude looks into the emotional attitude, also the emotions of the consumer. These emotions and feelings are frequently treated by consumer researchers as primarily evaluative in nature; that is, they capture an individual’s direct or global assessment of the attitude object (i.e., the extent to which the individual rates the attitude (object as “favorable” or “unfavorable,” “good” or “bad”) (Zul). While a person comes to Disney the emotions are already at the highest, and for Disney they work at keeping it that way the entire time they are in the park.
The conative attitude looks into the direct experiences and or the desires of a product that the consumer may had or already have. The consumer or the person visiting Disney will always look for the desires that they remember to look back on. Their intentions towards those brands are positive, so their attitude towards those brands would be positive (Munawar). Going to Disney the consumer may think of the past when they rode a certain ride or bought a certain product, this will also give them the an even more active attitude.
The cognitive attitude is the consumer’s thoughts, observations, and beliefs that they have had and always will towards products or aspects about Disney. The observations are what they have seen or experienced in the past that stays with them today. This will be the way that they have known could be from their own or what they were brought up on.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂
