+1 862 207 3288 The deal in the news:
http://www.thewrap.com/warner-bros-will-produce-chinese-language-movies/
http://www.bbc.co.uk/news/entertainment-arts-34315269
http://www.bfi.org.uk/news-opinion/news-bfi/announcements/uk-china-sign-film-co-production-treaty
http://www.bbc.co.uk/news/world-asia-china-34332824
http://www.reuters.com/article/2015/09/20/us-warnerbrothers-chinaventure-idUSKCN0RK14020150920
http://www.chinadailyasia.com/business/2015-09/20/content_15319260.html
Instructions on Assessment:
In Part A, students are required to address the questions below by using academic theory and concepts. In Part B, students are required to
apply overall learnings from the module to their own personal development.
Students are required to research the deal between Warner Brothers and China Media Capital (CMC) announced in September 2015 ahead of
President Xi Jinping’s visit to the USA.
Overall word limit: 3000
PART A
1. With reference to the academic literature and using your analysis of relevant environmental factors, suggest the most important
external issues and trends which drove Warner Brothers and China Media Capital (CMC) together. Discuss the role of government in this
industry.( Demonstrate that I understand the theory by applying it not explaining it in all questions) Please do the analysing before
answering the questions if needed you may provide appendices.
(20 marks)
2. With reference to the academic literature, explain what type of co-operation this is and the specific risks for the three-way
partnership in this case.
(20 marks)
3. By applying appropriate theory and using evidence from your research of the companies involved, analyze the relevant national and
corporate cultures. Speculate on the possible impact of both on the partnership which forms the Flagship Entertainment Group Ltd (Please
use graphs, tables when applying the theory, for example, if you are analyzing the national culture and you used Schein or Hofstead or
whatever, please illustrate this) then after analyzing both culture you will need to find a theory/s about the corporate culture then talk
about the impact of this on the partnership)
(20 marks)
4. Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate
movements on this deal. (please looking at the deal itself, do not talk generally)
(20 marks)
PART B
5. Identify three (3) specific aspects or challenges of doing business internationally that you have come to appreciate through the
seminars or Expert Lectures on this module. Explain why these are significant personally and to the future of international business. (20
marks)
For question 5 please talk about these points: 1) Managing cross cultural differences, as I am aiming to expand my horizons in the future
where the need to understand other cultures is important to guarantee the business success in a globalist world, I need to be away from
cases in business failure because of the culture and I do not want to face situation such Daimler/Chrysler merger. 2) Partnership
identification lecture. 3) government interventions.
Word limits and penalties for assignments
If the assignment is within +10% of the stated word limit no penalty will apply.
The word count is to be declared on the front page of your assignment and the assignment cover sheet. The word count does not include:
• Title and Contents page • Reference list • Appendices • Appropriate tables, figures and illustrations
• Glossary • Bibliography • Quotes from interviews and focus groups.
Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. “dib-dab nonsense analysis” (Smith, 2011 p.123)]
are INCLUDED in the word count.
Referencing your work
The APA method of referencing uses the author’s name and the date of the publication. In-text citations give brief details of the work you
are referring to in your text. References are listed at the end of the text in alphabetical order by the author’s name. The general
format of an electronic journal reference in the APA style is shown below:
Coutu, D. (2009). Why Teams Don’t Work. Harvard Business Review, 87(5), 98-105. Retrieved 29th April 2012 from EBSCO
http://searchebscohost.com
Author/s name and initials are listed first, followed by year of publication in brackets. Then there is the title of article and the
journal where the article appears, which is in italics. Then state the volume and issue number (in brackets) along with the pages where
article can be located. Finally add the date the article was retrieved and then the name of the database, followed by the web address.
Wherever possible use the homepage URL rather than the full and extended web address.
Plagiarism and Cheating
Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT MUST BE
ATTRIBUTED TO ITS SOURCE (a full bibliography and/or a list of references must be submitted as prescribed in the assessment brief).
Please note that this is intended to be an individual piece of work. Action will be taken where a student is suspected of having cheated
or engaged in any dishonest practice. Students are referred to the University regulations on plagiarism and other forms of academic
irregularity. Students must not copy or collude with one another or present any information that they themselves have not generated.
Mapping to Programme Goals and Objectives:
This assessment will contribute directly to the following Undergraduate programme goals and objectives. (Insert an ‘X’ in boxes where
applicable, referring to Undergraduate Programme Specification Appendix X for mapping details)
1. Knowledgeable about the theory and practice of international business and management
Objectives:
Students will be able to:
X 1. Demonstrate current knowledge and understanding of the major functional areas of business.
X
2. Demonstrate current knowledge and understanding of specialist areas of business.
X 3. Demonstrate, through the application of knowledge to business contexts and scenarios, their abilities of analysis and
synthesis.
2. Skilful in the use of personal, professional and managerial techniques and processes
Objectives:
Students will be able to:
X 1. Demonstrate the application of the following transferable skills: numeracy, literacy, communication and time management.
X 2. Demonstrate the managerial skills of customer needs recognition, problem solving and critical thinking.
X 3. Apply managerial and leadership techniques of team building, decision making and leadership.
3. Employable as graduates
Objectives:
Students will be able to:
1. In the context of securing graduate employment, demonstrate the skills of self presentation (through CVs, interviews and
assessment centre testing).
2. Demonstrate an active awareness of the graduate employment market.
3. Demonstrate an active engagement with a range of graduate employers and professional bodies.
4. Aware of ethical issues impacting on business and professional practice
Objectives:
Students will be able to:
1. Demonstrate an understanding approaches to Corporate Social Responsibility and their impact on organisations and
individuals.
2. Demonstrate a personal response to an ethical or governance business dilemma.
X 3. Demonstrate an understanding of different perspectives towards business ethics including shareholder, stakeholder and
critical approaches.
Assessment Criteria (NBS)
General Assessment Criteria
Trait 0 – 29 30 – 39 40 – 49 50 – 59 60 – 69 70 – 79 80 – 100
Knowledge and Understanding Poor grasp of topic concepts or of awareness of what concepts are. Minimal awareness of subject area.
Knowledge is adequate but limited and/or superficial. Sound comprehension of topic. Knowledge base is up-to-date and relevant, but
also may be broad or deep. Knowledge and understanding is comprehensive both as to breadth and depth. Exceptional scholarship
for subject.
Structure and Alignment Failure to apply relevant skills. Work is inarticulate and/or incomprehensible. Communication of knowledge
frequently inarticulate and/or irrelevant. In the most part, description/ assertion rather than argument or logical reasoning is
used. Insufficient focus is evident in work presented. Reasoning and argument are generally relevant but not necessarily extensive.
Awareness of concepts and critical appreciation are apparent, but the ability to conceptualise, and/or to apply theory is slightly
limited. Higher order critical appreciation skills are displayed. A significant ability to apply theory, concepts, ideas and their
inter-relationship is illustrated. A mature ability to critically appreciate concepts and their inter-relationship is demonstrated.
Clear evidence of independent thought. Presentation of work is fluent, focused and accurate. Outstanding ability to apply, in the right
measure, the skills necessary to achieve highly sophisticated and fluent challenges to received wisdom.
Module Specific Assessment Criteria
Trait 0 – 29 30 – 39 40 – 49 50 – 59 60 – 69 70 – 79 80 – 100
Application of Theory to Produce Analysis No use of theoretical concepts, framework or theory. Purely historical description.
Generic. Sparse or inaccurate use of theoretical concepts, framework or theory. Purely historical description and / or speculation.
Mostly general. Minimal use of some single theoretical concepts, frameworks or theory. Some errors in application. Much description and
assertion but focusing mostly on the case. Some use of the taught theory, applied with varying skill. Produces acceptable analysis of
the case in question but still relies on description. A good use of appropriate theories, sometimes applied together, applied correctly
to produce analytical conclusions entirely focused on the case. Very good use of a range of combined theories and concepts,
applied well to produce high quality analysis of the case. Excellent use of a wide range of combined theories and concepts, some not
taught in the lectures, applied in a sophisticated manner to produce original analysis of the case and beyond.
Research of a Case Vague and superficial. Irrelevant. Insufficient research has been conducted. Understanding of the case is
incomplete. Minimal use of a narrow range of easily available sources with no critical awareness demonstrated eg relies on corporate
websites. Some use of a range of different sources to investigate and analyze the case. A good and appropriate use of a range of
sources to help explain and analyze the case. Evidence of criticality in the use of information. Very good range of sources used in
an intelligent and critical manner to develop a very good analysis of the case. Sophisticated use of a wide range of (types of) sources
and some critical appreciation of their value in analyzing the case.
Self Awareness and Awareness of International Business Nothing learned or unable to appreciate what has been learned. Some superficial
learnings identified. Rather generic. Little relation to the module. Unoriginal learnings identified in a general manner. Minimal
relation to the module. Evidence of some general; and specific learnings from the course and some evidence that these are personal rather
than generic. Relevant and appropriate learnings applied to the individual student and clearly derived from the module. Very good
personal learnings identified and explained, relevant to the module. Shows self-awareness and good knowledge of today’s international
business. Original, analytical and personalized list of learnings from the module demonstrating high levels of self-awareness and an
ability to speculate in an informed way about future international business.
Note: For those assessments or partial assessments based on calculation, multiple choice etc. Marks will be gained on an accumulative
basis. In these cases, marks allocated to each section will be made clear.
Students must retain an electronic copy of this assignment and it must be made available within 24 hours of them requesting it be
submitted.
