The brand Michel et Augustine

The brand Michel et Augustine

The brand Michel et Augustine question the possibility to conquer Asian markets and especially le Chinese market. The marketing director does not know the local market, he asks you to prepare a synthetic note on the Chinese market with the characteristics and peculiarities. This note will help to assess the potential of the Chinese market and market approach preferred modalities to ensure its success : mode of implantation, marketing strategy and marketing mix.

Your document will necessarily include :

– a descriptive part of the chinese market, including on supply and demand
– a detailed analysis of the brand : strenghts, weaknesses, its reputation, its marketing mix, its implantation, its markets …
– concrete recommendations to bring to the company : which (s) market (s) is/are preferred, what marketing strategy to adopt and what marketing mix set up ?

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