Strategic management

Case study: ” calculation of performance indicators of the company AVON .”

Directions of the activity:

According to the information provided on :

basic financial ratios , how to calculate and what they mean ( File 1 )
Financial Statements and calculation of indicators ( File 2 )
Calculate the following indicators AVON for the years 2004 and 2005:

Note: Files 1 and 2 are attached to the course material

a) Gross profit margin

b ) Operating Profit Margin

c ) net profit margin

d ) Return on total assets

e) Return on shareholders’ equity

f ) debt / equity

g ) interest coverage ratio

h ) Inventory Days

i ) Inventory turnover

j ) Period average recovery

Compare and discuss the results for the two years (2004 and 2005) Answer the questions on an Excel or Word , then send it to the course

site .
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