Statistics

1. Entertainment Survey Report – Instructions & Rubric

2. Entertainment Survey Report TEMPLATE

Entertainment Survey Report – Instructions & Rubric Below:

Poll results are prevalent in the media, especially leading up to elections, as are reports on surveys done by universities and research groups.

The survey results of small groups of people are used to portray a general consensus about a population. Do you ever wonder how many people should be included in a survey to make it a meaningful reflection of a population? Now you will be able to answer your own question. After learning this, you might never feel the same about these polls and surveys again.

Using the following specific resources, create a lecture (with citations) that includes the following:

PART 1: SURVEY ANALYSIS – 4 SECTIONS (each section is HALF A PAGE- don’t write more than that or you are doing too much)

Part 1 Section 1: Entertainment Survey

Using the newspaper article attached entitled Survey Report – Part 1 Survey Analysis and create a lecture (with citations) that includes the following:

• Describe an entertainment poll or survey. Analyze the number of people who participated in the sample compared to the number in the population. Most news articles will not provide information on the number of people surveyed. In this case, critique the validity of the results. (Be sure to cite the article attached Survey Report – Part 1.)

• Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Write section 1 of paper and put in template.

Entertainment Survey from attached National Newspaper entitled Survey Report – Part 1 Survey Analysis

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Description of Survey–15 points

Sample Size Analysis–5 points

Business Application–10 points

Part 1 Section 2: Political Survey

Use polls from the political polls from the article: Government, Economy, Immigration Seen as Top U.S. Problems (http://www.gallup.com/poll/185504/government-economy-immigration-seen-top-problems.aspx?g_source=political%20survey&g_medium=search&g_campaign=tiles)

• Describe a political poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.

• Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Write section 2 of paper and put in template.

Political Poll- from Gallup.com

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Description of Survey–15 points

Sample Size Analysis–5 points

Business Application–10 points

Part 1 Section 3: General Survey

Use surveys from the attached Part 1 Section 3_ Political Survey – GPI_ColoradoCollege_Report (http://www.gallup.com/services/187001/bridging-gap-higher-education-workplace-colorado.aspx?g_source=survey&g_medium=search&g_campaign=tiles)

• Describe a general opinion poll or survey. Analyze the number of people who participated in the sample compared to the number in the population.

• Discuss how the results of the survey can be used to tell a story or support an idea of the sponsoring company or media group.

Write section 3 of paper and put in template.

General Opinion Survey from Gallup.com

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Description of Survey–15 points

Sample Size Analysis–5 points

Business Application–10 points

Part 1 Section 4: Overview

Consider the 3 surveys presented.

• Using the knowledge you learned from the textbook, compare and contrast the sample sizes in each of the three surveys mentioned in the post and determine if the samples sizes are appropriate.

• In your opinion, which appears to be the most valid? (Cite and Reference)

This section of the paper will be 2–3 pages in length, and each survey or poll described must come from AIU Library’s National Newspapers ProQuest Database and the sources provided.

Please do not use quotes or copy definitions. You will not receive credit for understanding the materials if you use the words of others. Keep in mind that because you did research and you have citations in the body of the post, you must also place a reference list at the end containing the textbook and the articles cited.

Write section 4 of paper and put in template. Write about the 3 earlier sections.

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Overview of Survey Research: Text Research required–30 points

Part 2: Application

Write a 3-question survey about entertainment:

1. A book being turned into a Movie versus a TV Series?

2. Watching movies at the movie theater versus watching at home on the computer?

3. A TV series playing daily for 30 minutes or weekly for 1 hour?

Secure a minimum of 20 responses for each of the above questions. Your survey respondents may be friends, family or classmates or made up responses. (Note: The small sample size was chosen for convenience and the goal is for you to create, deploy, and analyze a simple survey.)

Create Excel charts of your results and describe those charts in words. (You will receive no credit for charts that are copied from the survey software.)

• Include a copy of your survey

• Provide charts of your results and describe those charts in words

• Explain how the results of your survey can be used by a media group or company

This section of the paper will contain 3 charts from above and 1 page of text Explain how the results of your survey can be used by a media group or company.

Copy of 3 question Entertainment or General Opinion Survey—10 points

Create your 3 CHARTS – use the VIDEO http://youtu.be/TQQFniM6kAY

and describe them in words- that can mean a ONE SENTENCE description in Words

Business Application- explain how the results of your survey can be used by a business, marketer, etc.

Chart #1, described in words–15 points

Chart #2, described in words–15 points

Chart #3, described in words–15 points

Business Application–25 points

References

Gallup. (n.d.). Retrieved from http://www.gallup.com/Home.aspx

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