Sport Marketig

Sport Marketig

1. DVD announced that ?The Red Sox connect people, they connect generations to a time in their life. Being a Red Sox fan is not about baseball alone. It?s about family. A love for a team that brings people together and an appreciation of what links us.?

In Ch 11 (promotions), we discussed the concepts about ?Demand-oriented,? ?Education oriented? and ?Image-oriented.?

How can you connect the above statement with the three concepts or one of three concepts? Link any possible contents from our class discussion, lecture notes or text book

2. As a sport marketer, how can you appropriately utilize ?the Curse of the Bambino? (before it is broken in 2004) for marketing promotional strategies? Discuss in detail.
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