situation analysis and SWOT analysis

Situation Analysis (Penny)
•    Who is the organization?
o    Endinjurgy.org
o    Executive Director Tracy Mehan
•    What do they do?
o    They have created a platform for people to come together to share information about childhood injuries, prevention and personal stories.
•    Who are their clients?
o    The clients are anyone who is interested in advocating for childhood injury prevention or have been personally moved or affected by child injuries.
•    Where are located?
o    Within CIPA a non-profit partnered with Children’s Nationwide Hospital

•    What is the history of the organization?
o    End Injury started with a small group of people who wanted to make a difference. Child injuries are preventable and they could not believe that nothing more was being done to stop it. End injuries came from a place inside us that said “we can do better-we can make a difference.”
•    What is its present status?
o    Recently launched their website and filmed a video that that can be used for public service announcements, a platform to spread their message and increase visibility of organization.
•    Future goals?
o    Increased membership (also increase visibility on social media)
o    Actions
o    Form Tribes
o    Outreach to potential funders
o    Promote Video
o    Outreach to potential partners/where we direct people to volunteer
•    Current situation at hand?
o    Beginning stages
o    No budget/limited resources
o    Expertise in the field
o    Media connections
o    Lots of opportunities
•    Who are the publics?
o    Aware
o    Active
o    Publics may not be both but they are definitely aware and some might be moved to action.
•    What is the reputation of the organization?
o    Not established yet but connected to CIPA and Children’s Nationwide Hospital both are highly respected in the health care industry/ strong reputations.

SWOT (Penny)
Strengths
•    Website is visually appealing
•    SM links and link-backs provided
•    Nice use of SM call to actions
•    Encouraging content sharing through:
o    Memes
o    Videos
o    Connect with us

Weaknesses
•    Low visibility
•    No SM presence- need to follow more people and get more followers
•    No budget
•    Under staffed
Opportunities
•    Use SM to blow up campaign
•    Growth
•    Spread awareness
•    Form tribes
•    Cross-promote with other companies- Children’s Nationwide Hospital, Automobile dealerships, home improvement stores, insurance companies, relators, etc.
Threats
•    Other similar NPO’s
•    Lack of manpower
•    Lack of partnering

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