Segment Profiles for Uber New York

This is a separate paper from the one you did before.

Using Marketing and Consumer Behavior concepts you write about the two segments within Uber in New York.

The two segments that I already choose and you will write about are:

1- Business people living in New York and using Uber.

2- Business people who travel to New York for business and use Uber.

When researching about the two segments you will ONLY use:

1- BENEFIT SEGMENTATION

2- BEHAVIOR SEGMENTATION

25 RESOURCES AT LEAST.

I will upload a detailed instruction of the assignment, please follow the METHODOLOGY AND STRUCTURE EXACTLY.

DONT FORGET THE 3 APPENDIXES

This is NOT an essay its a RESEARCH PAPER.

Use secondary research mainly but also add primary research.

State what research you have done while writing and also make sure to state what is to e done next.

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