Project: Community Advocacy Project—Advocacy Plan

To complete this section of your Course Project, address the following:
• Describe your public health advocacy plan.
• Describe the policy change you are requesting, including details such as how the policy might bring change to your community.
• Explain why the policy change is appropriate for your particular community and why your community might adopt the change.
• Explain how you might implement media advocacy strategies within your plan.
• Write a letter to the editor or an elected official in your community advocating your cause. Be sure to write a persuasive argument for

the passage of your public health policy

• supported with statistics and information that are unique to your community (CALIFORNIA- PALMDALE). Refer to the guidelines provided in

the “Writing Letters to the Editor” and “Writing Letters to Elected Officials” articles.
Support your Project with specific references to all resources used in its preparation. You are asked to provide a reference list for all

resources, including those in the Learning Resources for this course
Required Resources
• Avery, B., & Bashir, S. (2003). The road to advocacy—Searching for the rainbow. American Journal of Public Health, 93(8), 1207–1210.
Retrieved from the Walden Library databases.
• Freeman, B., Chapman, S., & Storey, P. (2008). Banning smoking in cars carrying children: An analytical history of a public health

advocacy campaign. Australian and New Zealand Journal Of Public Health, 32(1), 60–65.
Retrieved from the Walden Library databases.
• Galer-Unti, R. A., Tappe, M. K., & Lachenmayr, S. (2004). Advocacy 101: Getting started in health education advocacy. Health Promotion

Practice, 5(3), 280–288.
Retrieved from the Walden Library databases.
• The Community Tool Box. (2012). Writing letters to the editor. Retrieved from
http://ctb.ku.edu/en/table-of-contents/advocacy/direct-action/letters-to-editor/checklist
• The Community Tool Box. (2012). Writing letters to elected officials. Retrieved from http://ctb.ku.edu/en/table-of-

contents/advocacy/direct-action/letters-to-elected-officials/main
• Dorfman, L., Sorenson, S., & Wallack, L. (2009). Working upstream: Skills for social change. Retrieved from

http://bmsg.org/sites/default/files/bmsg_handbook_working_upstream.pdf
• Indiana Campaign for Smokefree Air. (2012). Retrieved from http://www.smokefreein.com/
• One International. (2012). Retrieved from http://www.one.org/international/
Media
• Laureate Education, Inc. (Executive Producer). (2012). Advocacy in creating public health policy. Baltimore, MD: Author.
“Advocacy in Creating Public Health Policy” Transcript
Optional Resources
• American Public Health Association. (2012). Advocacy and policy. Retrieved from http://www.apha.org/advocacy/
• The Community Tool Box. (2012). Retrieved from http://ctb.ku.edu/en/default.aspx

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