process of strategy mapping

Paper instructions:
explain the process of strategy mapping and how it relates to performance management and

establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study

presented in the Armitage and Scholey (2009) document in your readings to serve as an example for

integrating these ideas. Alternatively, you can use the Hazard Action Zone case study presented in

Murby & Gold document (see background readings) if you’d prefer.

Armitage, H., Scholey, C., (2006). Using strategy maps to drive performance. Society of Mgt.

Accountants of Canada. Retrieved from:

http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.p

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