pricing and R&D strategy

SLP Background
GENERAL SLP SCENARIO:
Joe Schmoe is the current VP of Marketing for Clipboard Tablet Co. He has a pricing and R&D strategy that he intends to use for the next four years: 2015 through 2015. The performance of the company is pretty lackluster and Joe gets fired on Dec. 15, 2015. You get hired to replace him as the company is about to move forward into 2016. But for some strange reason, you get caught in a Time Warp, much like the guy in the movie, “It’s Groundhog Day”. You are doomed to repeat the last four years, 2012 through 2015, until you can improve the performance of Clipboard Tablet.
In particular, you will be looking at income statements and marketing reports. You will be making decisions about pricing, product development (R&D expenditure), and product life cycles for a company that sells Tablet Computers.
This is a brief summary of what you will do in each SLP: But you want to review the performance of the company over the last four years. So you review the Financial and Marketing data, as well as the product data and how it stacks up against the competition. You have a great New Year’s Eve celebration thinking you are ready to move ahead.
1.   In SLP2, you experience a time warp. You are back on 1/1/2015. You realize that you will have to go through 2012, 2013, 2014, and 2015. But you think you can do better than Joe Schmoe. So you work your way through each year and try to make better decisions and generate more profit and an overall better performance than your predecessor. As you do this you keep track of your decisions, your reasoning and results, which turns into a final report that you hope will be useful as you move ahead into 2016.
2.   In SLP3, the Time Warp strikes again. Once more you are at This time you decide to develop a complete strategy for all four years. And you decide to use CVP analysis to help you. You analyze the results from your first Time Warp and develop another strategy, this time for all four years being predetermined. You are exhausted, frustrated, and need to take a break before you dive into 2015again.
3.   , you begin the same four year journey again. You implement your strategy at the beginning of each year and get the results as time flies by. New Year’s Eve, 2015, you note your final results. How did you do? When you wake up on New Year’s Day, it is 2016!! You celebrate. Then you understand that you had lessons to learn. So you decide to compare the results of this last Time Warp to the results that you got in the previous Time Warp. You will explain how the results are different and why they are different.

GET FAMILIAR WITH THE SIMULATION
Go to the simulation at Forio.com (Click here). You will see the simulation interface which provides you with information about the Clipboard Tablet Company as well as the input interface to implement your strategy (pricing decisions and R&D budget allocations.)
Explore the interface and get familiar with it and the information it provides. The menu on the left-hand shows these options:
NEED TO BRUSH UP ON CVP ANALYSIS?
You were introduced to this method in your previous courses, but this link will provide you a refresher. There are other websites you can look at as well, but this one provides a detailed and thorough review.
Accounting for Management.com Cost-Volume-Profit Relationship (CVP Analysis):http://www.accountingfor Retrieve 2/20/12.
management.com/cost_volume_profit.htm

•   Introduction – Some background about the company and its three products; and how to play the simulation.
•   Financials – provides the financial results of the current year and the previous year. Clicking on the tabs across the top will show different data for the company and for each of three products.
•   Market Info – provides the market results of the current year and the previous year. Clicking on the tabs across the top will show different data for the company and for each of three products.
•   Make Decisions – this is where you input your pricing and product development budget (R&D%) strategy decisions
•   View Summary – this provides a summary of important information for each round (year). Here you can see your Score. An advisor will tell you how you are doing.

Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.