Personal Development Portfolio (PDP)
Project description
Personal Development Portfolio (PDP)
It should include the following three parts as detailed in earlier section:
• A thorough self-reflection on the weekly lectures and seminar activities (1000 words) in terms of your stated goals for studying on the module/programme, level of participation and what could be done differently (either by the student or module tutors). Briefly week per week guild line is showed below.
• A self reflective account of how feedback was used and feedback action plans for the future (500 words);
The feedback the from tutor and peer review is helping in order to develop my own work and have more ideas to develop the paper
• A narrative overview on personal development and evidence for future career plan with identified career interests and possible routes (500 words). Tour agency specific on English premier league as its personal interest. Also, heritage site tour is another interest.
Week 1 Module introduction Strategic Management in Hospitality and Tourism Industry
Seminar general background introduction
Week 2 Strategy- an introduction
• Summarise the strategy of an organisation in a ‘strategy statement’.
• Identify key issues for an organisation’s strategy according to the Exploring Strategy model.
• Distinguish between corporate, business and operational strategies.
• Understand how different people contribute to strategy at work.
• Appreciate the contributions of different academic disciplines and theoretical lenses to practical strategy analysis.
Seminar case study discussion
Week 3the Tourism and hospitality Industry
• Understand the main components of the tourism and hospitality industry
• Explain the main characteristics of the tourism and hospitality industry and how these differ from other industries – notably manufacturing
Week 4 Strategic tools for business analysis
• Current affairs that are interesting
• Understand the scope and context of internal and external environment
• The nature of internal and external management
• Issues and the changing face of internal and external management
• The way forward
• HW
Seminar hotel role play : Mariott
Week 5 Strategic Choices
? How organisations relate to competitors in terms of their competitive business strategies.
? How broad and diverse organisations should be in terms of their corporate portfolios.
? How far organisations should extend themselves internationally.
? How organisations are creative and innovative.
? How organisations pursue strategies through organic development, acquisitions or strategic alliances.
? Seminar discussion and personal development portfolio review
Week 6 reading week
Week 7 Growth and Corporate Strategy
• Identify alternative strategy options, including market penetration, product development, market development and diversification.
• Distinguish between different diversification strategies (related and conglomerate diversification) and evaluate diversification drivers.
Seminar analyzing the effectiveness of various tools
Week 8 International strategy
• Assess the internationalisation potential of different markets.
• Identify sources of competitive advantage in international strategy, through both global sourcing and exploitation of local factors.
• Distinguish between four main types of international strategy.
• Rank markets for entry or expansion, taking into account attractiveness, cultural and other forms of distance and competitor retaliation threats.
• Assess the relative merits of different market entry modes, including joint ventures, licensing and foreign direct investment.
Week 9 technology and strategy
1.Types of technology
Information technologies
E-Tourism
ICTs Impacts on Tourism
Distribution channels
2. Influence on stakeholders
3. Strategic issues in managing technology
Week 10 innovation and entrepreneurship
Week 12 the process of Developing strategy
? Explain what is meant by intended and emergent strategy development.
? Identify intended processes of strategy development in organisations including: the role of strategic leadership, strategic planning systems and externally imposed strategy.
Week 14 leadership
? Differentiate between leadership and management
? Understand the concept and requirement of leaders
? Explore the characteristics of an good leader
Week 15 Behavioral Aspects- Corporate Governance and CSR (Ethics)
Week 17 the role of HMR
Week 18 organisation behavior
• To identify the role of people management and organisational strategy
• To understand the process of learning in organisations
? Week 19 Management Strategies in Hospitality and Tourism
? Understand culture from an organisational perspective
? Is it necessary to strategically manage culture
? Analyse the influence of an organisation’s culture on its strategy using the cultural web.
Week 20 People in strategy
• Identify key people involved in strategising, including top management, strategy consultants, strategic planners and middle managers.
Seminar peer review
Week 21 Assessing and implementing strategies in practice
• Evaluate different approaches to strategizing, including analysis, issue selling, decision-making structures and communicating.
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