Online Shopping: Examining the role of web atmospheric in consumer purchase intention

Report on the market research project: 4000 words,
This is an Individual assignment requiring students to produce a written report on a market research project they have completed.

This assessment is concerned with the exploration, development and implementation of sound market research methods; and does so within the context of a real marketing problem.

Students are required to carry out a market research to generate market information and analyses which reflect reality and this is achieved by the employment of sound market methods research.

You must include a Reference list that displays full and accurate Harvard.

Although this is an Individual Assignment, students are able to work in groups of 3 to 4 in developing the questionnaire, collecting the data and entering the data in SPSS (200 samplings) .

ALL the analysis and report writing MUST be individual, with an individual submission.
Brief:
Students should choose a product or service that is of interest to them and devise a problem that must be capable of being solved through a research project managed by the students. Examples might include:
• Customer satisfaction with a retailer
• Market potential for a new product/service
• Market potential for product expansion
• Usage & attitude of a product or service

It is very important that the problem chosen can be researched both practically AND has secondary research resources available. All ideas should be checked and approved by the tutor before work commences.

The Structure of the report:
1.Executive Summary – around 500 words for this part
2.Introduction – Background, What are you doing in this research?
3.Context – industry info, problem definition, etc.
4.Aims/Objectives/Research Questions – Sampling 200 questionnaires, How collect the data? Online Survey (Google questionnaires)
5.Method (Qualitative, Online survey questionnaires)
6.Ethical Considerations – Not so long, sample bullet point
7.Secondary research – Secondary data it helps primary search how? And which part should have evaluate, the problem about? Use Mintel oxygen website or competitors data or information
8.Primary Research – Information from respondents
9.Respondents (sample) (Data you collected)
10.Analysis and Findings (How you analysis the data, what’s statistics you use and why?)
11.Discussion of findings (75% of…. What the reason for 1.8% of.., and key recommendations in bullet points)
12.Recommendations
13.Conclusions

Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.