Nissan’s long-term target customers

1. Who are Nissan’s long-term target customers, beyond the early adopters, and why will they choose Nissan over a host of competitive choices coming onto the market?

2. What is their core value proposition and how will it resonate with their selected customer group?

3. What are the critical strategic external factors that will affect Nissan’s rollout and the EV market in general? How can they mitigate the risks associated with these factors?

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