mystery shopper report on Mcdonalds
1. Mystery shopping is the process of measuring and recording specific elements of the customer experience.
a. A mystery shopper visits an establishment (a retail store, bank, restaurant, medical facility or other public place that does business) for the purpose of observing and measuring customer service, product quality and environment of the establishment in general.
b. Mystery shopping providers’ help clients understand what the average customer is experiencing, what staff behaviors should be acknowledged and rewarded and areas of customer service and customer interaction that can be improved.
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