MKIB international management

2. A written REPORT, due 22 April, which accounts for 30% of the final mark. The details are as follows:
Research a firm from an emerging market economy that has entered a foreign market within the last five years. Emerging market economies include Eastern Europe, East Asia excluding Japan, South Asia, MENA, Sub-Saharan Africa or Latin America. However, if you are from a country within one of these categories, you must choose a country other than your own.

You should then produce a Report for a business audience. The Report should contain a brief account of the market entry strategy that has been implemented by the firm in question. The focus of your report is to use relevant theories and concepts from the international business literature to explain and evaluate the firm’s choice of entry mode(s) within the context of their overall entry mode strategy. Academic literature should form the core of your analysis and discussion, with newspaper articles, etc. being used only for factual support or to update the literature.

An essay is inappropriate for this task and a report format must be adopted. It is also essential that critical assertions, facts and key comments are referenced (see instructions below).

We encourage you to work in pairs and complete the report with a colleague in which case the word limit is 3500 words. However, you have the option to complete the report on an individual basis in which case the word limit is 2500. The word limit applies to the main body of the report only and excludes the contents page, executive summary, list of references consulted, and appendices. It includes tables, figures, and references in the text. Please note that appendices should be avoided if at all possible and only included if the main text refers to and makes use of them.
(one extra requirement, do not use Chinese company.)

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