Mission Statement

Mission Statement
Mission Statement
Locate a mission statement from a healthcare organization. Critique the mission statement by using these nine questions listed below of the Hillestad and Berkowitz’s book. List your reference(s) in APA format
• 1. Why do we exist?
• 2. What “business” are we in?
• 3. What is our most important product/service?
• 4. Who are our clients/customers?
• 5. Why do they come to us?
• 6. How have we changed in the past five years?
• 7. What are our unique strengths and major weaknesses?
• 8. What philosophical issues are the most important to us?
• 9. What would be lost if we ceased to exist?

Reference Book:
Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett.
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