McDonald’s New PR strategy – Our food

hypotheses: Empirical evidence is essential to the selection of strategies
The aim of this essay: is to explore processes of strategic communication in our case study corporation through two theoretical frameworks studied in the course.
Theory: Hazelton & Mayhew
PR strategy: New video series: Our food. Your Question.
Company: McDonald’s
stakeholders: customers

Video link:https://www.youtube.com/watch?v=el0EDgyO39w

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