Mary Kay Case Video.

Click this link to watch the Mary Kay Case Video.

Then, respond to the following questions in a MS Word document. Please find, use, and cite references to support your positions here.

QUESTIONS

Is Mary Kay an “international firm”, a “multinational firm”, or a “transnational firm” as defined in this course and based on its

marketing strategy? Why?
What global market-entry strategy did Mary Kay use when it entered India?
Is Mary Kay a “global brand” as defined in this course? Why or why not?
TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!