Marketing Research

Marketing Research

Order Description

answer 3 questions

1. You are commissioned to measure the quality of higher education(i.e., university) in Saudi Arabia. Explain, in detail, how you would do this. Make sure to apply the concepts we discussed in class (e.g., research designs, type of data). NO need to “execute” your plan (for example, no need to write a questionnaire) – focus on HOW you would accomplish this task.

2- 2. How would your answer above change if your task were to measure the quality of high-school education

3- 3. We talked about “data misuse” on the last day. Pick 2 REAL-LIFE examples where you think data misuse is taking place. Make sure top copy your source (e.g., screen shot of a website) into your answer.

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