Marketing Individual Assignment.

Project instructions:
Individual Assignment
You need to visit a local Best Buy or Future Shop store in person and identify a potential marketing problem/ opportunity that the store has (e.g., display

arrangements of products; efficiency of staff members, etc.). Based on what you have learned in class, you need to (1) analyze the real/potential consequences of

this problem, and (2) propose a solution to the problem, assuming that you are the top manager of the store. In the analysis, please consider the most important

one or two factors that you think make the store fail and/or thrive. Specifically, you may want to:
? Identify the factors that should have fundamental influences on store performance.
? What are the possible consequences of these effects?
? List the evidences that you have observed in the store to support the above conclusions.
? How should Best Buy/ Future Shop respond? That is, what should the management do to enhance these effects if they are positive, or to eliminate them if they

are negative?

This assignment should be not exceed 5 pages double-space typed prose (1? margins, 12-point type) plus exhibits. Only hard copy will be accepted. The deadline

could be seen in the course outline below.

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