Marketing Group Assignment – Virgin Australia

Marketing Group Assignment – Virgin Australia 1.    INTERNAL ANALYSIS (1000 words) •    The product line (domestic flights) overview •    The controllable elements inside the firm that influence how well the firm operates: ?    Technologies ?    Physical facilities ?    Level of financial stability ?    Ability to differentiate or be better than others ?    People ?    Organization structure & culture ?    Processes 6. MARKET SEGMENTATION Use four bases of segmentation (geographic, demographic, Psychographic and Behavioural) to build a segmentation profile of all segments that might be targeted. (1000 words)

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