Marketing and financial services

Individual Assignment

Learning Outcomes
On completion of this assignment students should be able to:
1. Demonstrate an understanding of key service elements in the financial industry.
2. Appreciate the importance of customer in service delivery.
3. Illustrate an appreciation of the different elements of the extended marketing mix.

Content

You are asked to individually prepare an essay type document, about 2000 words long, with subheadings, addressing each one of the following:

1. Select a financial service provider that has Internet presence and focus on a specific type of service it offers. Describe the service.
2. Briefly describe the market and explain the type of competitive advantage the selected service has achieved in this market.
3. Provide an analysis of the marketing mix tools used by the provider to place, price, promote (communicate) and deliver the service.
4. Discuss whether and how the marketing mix element choices are co-ordinated and integrated.
5. Suggest improvements in two marketing mix areas that you feel would substantially benefit the service making references to the internal resources and capabilities that are likely to contribute to the success of the implementation of your suggestions.

. It should be properly identified (name, student number, course name and code) and hand-posted to A04 of the Aberconway building.

Please note:
This is an individual assignment and co-operation between students is considered unfair practice, as is the use of parts of publicised, Internet or other material as their own, without proper referencing and quotes when needed. Students in doubt are advised to study the relevant section on Plagiarism and Unfair Practice in the Course and Student Handbooks.
this coursework need to be written basen on the knowledge on the ppt i uploaded.
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