Marketing

Marketing
1. Click on the link provided http://hbsp.harvard.edu/multimedia/flashtools/cltv/
2. Read the Introduction; Conceptual Overview and work through the sample problem. Choose a local company (either one that you work for or one that you do business with frequently), make a rough estimate of the CLV for your chosen company using the “tool” provided in the link.
3. Write a blog detailing CLV for your chosen company. Your blog should:
• provide a brief overview of the company
• provide a copy of the chart illustrating profit per customer and expected present value in a year (use the tool tab provided in the link)
• briefly explain two benefits a company would gain if they embraced the concept of CLV.

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