Management Theory and Practice

Management Theory and Practice
Assignment 1: Environmental analysis (20%)
Assessment Item No. 1
Assessment name: Environmental Analysis
Description: You will analyse the operating environment of the Virgin airlines as the case study for assessment 2.
Length/Duration: 1000 words

Criteria    High Distinction (7)(85%+)    Distinction (6) (75-84%)    Credit (5) (65-74%)
Pass (4) (50-64%)    Fail (less than 4) (0-49%)
Assurance of Learning Goal 1.1: Well-researched knowledge and critical understanding applied to issues at the forefront of a specialised discipline area
Knowledge and application of environmental analysis model or framework

(5 marks)

Comprehensive knowledge and application of an environmental analysis model or framework which gives a clear picture of the organisation’s external operating

environment
Knowledge and application of an environmental analysis model or framework gives a mostly clear picture of the organisation’s external operating environment
Some knowledge and application of an environmental analysis model or framework is evident which gives a general picture of the organisation’s external

operating environment
Minimal knowledge and application of an environmental analysis model or framework which gives a basic picture of the organisation’s external operating

environment
Little or no knowledge and application of an environmental analysis model or framework which does not give a clear picture of the organisation’s external

operating environment

Assurance of Learning Goal 2.1:    Apply logical, critical and creative thinking and judgement to generate appropriate solutions to problems in the disciplinary context
Analysis of chosen organisation’s external operating environment

(10 marks)
Insightful analysis of organisation’s external operating environment that could effectively be used to provide options for future strategic decision making

An analysis is given, that is mostly insightful, of the organisation’s external operating environment that could effectively be used to provide options for future

strategic decision making    An overall analysis is given of organisation’s external operating environment that could be used to provide options for future

strategic decision making    A beginning attempt has been made to analyse the organisation’s external operating environment but it could have been further

developed; it provides only a partial basis for provision of options for future strategic decision making
Little or no analysis of organisation’s external operating environment is given, or the analysis lacks insight, with little or no basis for providing options

for future strategic decision making
Assurance of Learning Goal 3.1:    Ability to create and present professional documents and/or reports using high levels of analysis/synthesis/evaluation for a range of

contexts and audiences
Written communication

(5 marks)

Analysis is professionally presented with consistently clear meaning and logical structure; written expression is fluent and there is a high level of attention

to detail including grammar, syntax and spelling.    Analysis is professionally presented with clear meaning and logical structure; written expression is fluent and

there is attention to detail including grammar, syntax and spelling.    Analysis mostly meets professional standards of presentation with overall meaning clear and a

mostly logical structure; written expression is mostly fluent and there is some attention to detail including grammar, syntax and spelling.
Analysis shows some elements of professional presentation, with intended meaning discernible despite some lack of clarity and a basic attempt at a logical

structure; some lapses in fluency, grammar, spelling and syntax.    Analysis is not professionally presented and lacks clarity and structure; use of language fails

to make meaning clear; numerous grammatical and spelling errors indicate lack of editing and proof-reading.

Assessment Item No. 2
Assessment name: Case Study
Description: You will analyse integrate and apply your understanding of the management theories covered during the semester in appraising the management of the

organisation whose operating environment was examined in Assessment1.
Length/Duration: 3,000 words

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