Management Leadership and Motivation
Read the scenario and attached case study, and provide a response to the assessment tasks in Report format:
Corus Strip Products UK (CSP UK) has undergone “The Journey” – a plan for changing the organisational culture of the business. They have provided you with a case study analysis of their strategy and interim findings, and have asked you to appraise their process and suggest improvements.
• Describe how barriers to change may be formed through employee perception, attribution and motivation, both at an individual and group level.
• Identify features of perceptual distortion that could influence an employee’s view of the change process. Analyse potential solutions to these distortions.
• Evaluate the efforts of Corus to overcome these barriers, and provide recommendations for further changes.
• Outline an appropriate leadership technique that Corus could adopt to ensure a successful change process. Justify why you consider this approach to be more suitable than others.
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